Mobile versions of Amica and Fazer restaurants' websites available
Fazer has released a mobile service for smart phone users. At the moment, the Finnish fazer.fi and amica.fi websites are visited over 700,000 times per month with a total of nearly 1.3 million page impressions. The clearly most popular individual pages are those containing Amica restaurants' menus.
"The amount of mobile searches on our sites is continuously increasing, and we want to offer an even better service for smart phone users. This new mobile service represents the first step of our future service offering. We will continue the service development based on the feedback we receive," says Kati Sulin, Fazer's Online Dialogue Director.
Fazer's mobile service enables Amica and Fazer restaurants to be searched by city or type of service. The opening hours, contact information and weekly menus of each restaurant are displayed. Users can easily send feedback to a restaurant or rate restaurants using a five-star scale. It is also possible to use the smart phone's GPS positioning function to view a map and find the closest restaurants. In this way, it is easy to find a good restaurant even in a strange town.
The service, which is optimised for mobile devices, provides practical access to the main restaurant information and services even when the user is on the move. When the address 'amica.fi' is entered in the phone's browser, the user will be automatically taken to the mobile site amica.fi/m. A certain restaurant's page can also be accessed directly by typing the address in the form amica.fi/m/restaurantname. At the moment, approximately 300 Finnish Amica and Fazer restaurants have their own pages.
The first elements to be transferred from the Fazer.fi site to the mobile service are contact information and the feedback channel. Product information about Fazer's confectionery and bakery products will be added later this spring.
Fazer's mobile sites can be accessed with all commonly available smart phones and software platforms. This service launch is part of Fazer's long-term website development work, which aims to achieve a more customer-oriented service suitable for various usage situations.
Online Dialogue Director Kati Sulin, Fazer Group, tel. +358 40 585 8488
Communications Manager Tuomo Antikainen, Fazer Food Services Finland, tel. +358 40 550 1890
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