We are currently reshaping the core of our business – taste, service and milieu, and as part of this process we will be rebranding our restaurant service brands within the next three years. The restaurant service brand Amica will be renewed and relaunched together with the new Fazer Food & Co and Tastory brands.

We are starting our journey towards brand renewal this year, beginning with the refreshed Amica brand at schools and elderly care services. Next year, we will continue to expand the brand renewal efforts to include restaurants at offices and industry. One of the first steps towards a relaunch of the brand is the new amica.fi website which will be clad in new green colour starting 8 August 2017.

A renewed Amica brand

The modernised Amica brand is communicated through the slogan “Your food friend for life” and is designed to convey the idea that we are proud to serve our customers throughout the various stages in life. The new Amica is caring, experienced and open. It is friendship that comes alive at inspirational mealtimes, with people gathered together. We want your meal with us to be the highlight of your day.

YOUR FOOD FRIEND FOR LIFE

Read more about the rebranding of our service brands.